Training

When 'off the rack' won't do

If advertising in the online social sphere is dynamic, and the role of the marketer is dynamic, then naturally, training in this area must be dynamically structured and delivered in order to remain relevant, essential and of most value.  We take a dynamic approach to training and, combined with in-depth understanding and experience across the digital marketing landscape, deliver bespoke knowledge solutions to our clients that focus on a wide range of values, objectives and outcomes. 

The ‘self-serve’ model can also mean self-support and success on such platforms requires the marketing function to be highly competent in many diverse areas.  With a primary focus on three of the largest social advertising platforms, Facebook, Instagram and Twitter, we bridge the knowledge gap in multiple areas, from overall strategy and approach to technical considerations, interface fluency and hands-on implementation. 
 
Dynamic in nature, dynamic in purpose. 
Because one size doesn't fit all. 

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Training types
Bespoke knowledge for bespoke needs
From one-to-one coaching and team-based training to workshops and organisation-wide learning.
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Training
Custom-made courses, for individuals, organisations and teams
Reactive in nature, covering a wide range of different topics, information flows, and business needs. From subject deep dives to strategic level overviews, providing a thorough fundamental knowledge of the subject while keeping information relevant and of most benefit.
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Workshops
Interactive sessions for small and large groups
Intensive, enthusiastic and interactive sessions that cover specific areas and lead to ideas, understanding and output. Featuring discussion, participation, brainstorming, problem solving, real-world case studies and practical application.
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Approaching Social Advertising In Web 3.0
More than just advertising - communication of connection and value
A deeper understanding of the opportunities, options and thinking to build value for both the advertiser and the customer.
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Real Relationships
A personalised approach to engaging with your customers, building value and long-term relationships
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Meaningful Communication
Going beyond promotion, creating meaningful and valuable exchanges with new and existing customers
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Data & Analytics
Valuable and actionable insights from ROI and performance to engagement and relevance
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Dynamic Tools
Create more opportunities and effectiveness - from identifying audiences to optimising your message
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Closing the Loop
Understanding the relationship and tightening the integration between online and real world / IRL
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Audience Understanding
Building better connections through a deeper understanding of interests, influences and cultural dynamics
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Rich Real Estate
Impactful environments to communicate your message in engaging and exciting ways
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Test & Learn
Maximising the learning potential of every campaign and continuing to adapt to an ever-changing environment
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A dynamic approach
Your focus is ours
Keeping knowledge relevant, on-point and of most benefit through bespoke information structure, curation and delivery while maintaining a need-based approach.
Subject Based
In-depth explanation and understanding of a given topic
Flow Based
Focusing on the knowledge required for specific workflows
Role Based
Keeping training relevant to specific roles within the organisation
Experience Based
Adapting knowledge delivery to pre-existing experience and skill sets
Problem Based
Knowledge and skills to address particular business challenges
Goal Based
Focusing on subjects of most relevance for a particular goal or objective
Change Based
Topics and approaches to further support change within the organisation
Product Based
A curated approach to meet the specific needs of a given product offering
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Learning to learn
Staying ahead in a constantly changing environment
We believe in not only teaching, but teaching clients to teach themselves.
Get in touch...