Who we are

Bringing the equation into balance

When discussing marketing in today’s online ecosystem, ‘balance’ has to be one of the most important words.  Balance, in multiple ways, is essential for effective thinking and the ability to see the bigger picture.  Whether balancing the technical and creative aspects of online advertising or balancing how to speak to the individual customer within a global vision of who you serve, the need to balance multiple points of view and expertise has never been greater.

Otherhalf is perhaps best defined by the word balance.  Our backgrounds find the common ground between international brands serving the globe to the local business serving the community.  In terms of thinking, we look for the harmony between strategy and implementation, creativity and analysis, the big picture and the essential details.

Loading
ladder
grey-light
text-light
5
What we bring to the table
Both ends of the spectrum, and the colours in-between
Our balance of expertise and experience provides you with a more robust, holistic, full support system for your business.
icon
A
Corporate and entrepreneur
Topflight corporate experience meets grassroots entrepreneurship.
B
All shapes and sizes
Experience with start-ups to the most well-known brands.
C
Analytics meets creativity
Right-sided brain vs. left-sided brain? Work with a team that has both.
D
Marketing meets technical
We speak the language of your creative agency and your web developer.
S
Strategy meets operations
From top-level strategy to hands-on implementation and best practice.
linkblock
grey-dark
text-light
4
Who we are
Get to know your Otherhalf
B
Background
Our backgrounds are from both ends of the spectrum, from corporate to entrepreneur. While many core values are the same, these different viewpoints facilitate more balanced solutions, ideas and thinking.
S
Skills
Our wheelhouse includes marketing management, media planning, creative and content, design, branding, web development, coding and more. It's the combination of these skill sets that helps avoid binary thinking and enables a ‘whole picture’ focus.
O
Out of Office
When not working with clients, the Otherhalf team can be found in places ranging from recording studios and theatres to yoga retreats and wellness seminars.
S
In Summary
Food trucks, not fine dining. Reuse, not refuse. Change, not stasis. Eco, not ego. Compromise to coexist. Communicate to coordinate. Push together to push forward.
test
sp2
maincolour-light
text-light
1
big is beautiful
But small, well, small is many things - including reactive, dynamic and dedicated.
Talk to us about your project...
list1
grey-light
text-dark
6
Our Ethos
Building value in an evolving landscape
Meaning, value, relationships, communication - an ever-changing ecosystem and environment.
V
Value Meets Values
CPA, CPM, CPC, ROI, ROAS, whatever the acronym the meaning stays the same, the value of every marketing effort to the business and the customer.
P
People (not data points)
Looking beyond the data and realising the full potential of marketing communication. Focusing on customer needs and expectations to deliver valuable and relevant experiences.
S
Stop Selling, Start Helping
From building awareness to nurturing ambassadors, the social ecosystem expects and rewards real value and meaningful communication.
R
Responsibility
Privacy, data use, targeting, remarketing - responsibility and values form the foundation of trust and lasting relationships.