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- What we bring to the table
- Both ends of the spectrum, and the colours in-between
- Our balance of expertise and experience provides you with a more robust, holistic, full support system for your business.
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- Corporate and entrepreneur
- Topflight corporate experience meets grassroots entrepreneurship.
- All shapes and sizes
- Experience with start-ups to the most well-known brands.
- Analytics meets creativity
- Right-sided brain vs. left-sided brain? Work with a team that has both.
- Marketing meets technical
- We speak the language of your creative agency and your web developer.
- Strategy meets operations
- From top-level strategy to hands-on implementation and best practice.
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- Who we are
- Get to know your Otherhalf
- Background
- Our backgrounds are from both ends of the spectrum, from corporate to entrepreneur. While many core values are the same, these different viewpoints facilitate more balanced solutions, ideas and thinking.
- Skills
- Our wheelhouse includes marketing management, media planning, creative and content, design, branding, web development, coding and more. It's the combination of these skill sets that helps avoid binary thinking and enables a ‘whole picture’ focus.
- Out of Office
- When not working with clients, the Otherhalf team can be found in places ranging from recording studios and theatres to yoga retreats and wellness seminars.
- In Summary
- Food trucks, not fine dining. Reuse, not refuse. Change, not stasis. Eco, not ego. Compromise to coexist. Communicate to coordinate. Push together to push forward.
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- big is beautiful
- But small, well, small is many things - including reactive, dynamic and dedicated.
- Talk to us about your project...
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- Our Ethos
- Building value in an evolving landscape
- Meaning, value, relationships, communication - an ever-changing ecosystem and environment.
- Value Meets Values
- CPA, CPM, CPC, ROI, ROAS, whatever the acronym the meaning stays the same, the value of every marketing effort to the business and the customer.
- People (not data points)
- Looking beyond the data and realising the full potential of marketing communication. Focusing on customer needs and expectations to deliver valuable and relevant experiences.
- Stop Selling, Start Helping
- From building awareness to nurturing ambassadors, the social ecosystem expects and rewards real value and meaningful communication.
- Responsibility
- Privacy, data use, targeting, remarketing - responsibility and values form the foundation of trust and lasting relationships.