Consulting

A partner with knowledge, experience and a fresh perspective

We deliver bespoke consulting solutions across both the online social advertising ecosystem and the wider marketing landscape.  In fact, we find these two areas are best approached together; on one hand bringing ‘traditional’ marketing expertise and perspective into the social marketing consideration, while on the other, adapting real world ‘IRL’ marketing strategy and structures to meet the dynamic opportunities offered by the ever-changing sphere of online communities and communications.

A partner with knowledge, experience and a fresh perspective indeed - but above all a partner. 

 
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Both ends of the spectrum
From thinking correctly... to doing it correctly
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From Strategy...
Top level thinking to provide the foundations of marketing efforts
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...to Implementation
Operational concerns, technical considerations, deliverables
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From Brainstorming and Ideation...
Capturing and developing ideas, concepts and thinking
C
...to Content and Creative
Communicating in engaging and meaningful ways
A
From Competitive and Market Analysis...
Understanding the landscape and community
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...to Social Media Strategy
Responding to challenges and changes, engaging and exceeding expectations
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From Campaign Launch
Timelines, budgets, media and message
C
...to Results, Feedback and Improvement
Implementing a Test & Learn mindset, continually evolving thinking
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Chances are, you and your team already have many of the answers
Sometimes the right questions from an outside party can bring the knowledge you already have out into the open
Find your answers...
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Bringing the whole picture into focus
Core marketing principles - applied to the online ecosystem
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Look before you leap
Strategic Thinking & Planning
Starting with a strong foundation to form the basis of decision making maximises results from planning to delivery.
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Strength in numbers
Measurement & Analysis
Moving beyond graphs and spreadsheets to understanding the meaning behind the data and revealing actionable insights.
B
The next big thing
Idea Generation
From concepts to CTAs - brainstorming, discussions, and thinking outside the box to bring a fresh perspective into the discussion.
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What's your favourite colour?
Audience Insights & Targeting
Building a stronger understanding of audiences to better define and drive meaningful interactions and reach those who want to hear from you most.
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Where to from here?
Website integration & conversion
Creating seamless user journeys and synchronising communications to improve customer experience and website conversion.
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Just be yourself
Brand translation
From strategy to tone of voice - improving consistency in communications to reflect brand identity, values and authenticity.
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Measuring up
Auditing and Evaluation
Understanding resources, skills and practices to identify strengths and better focus opportunities for improvement.
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Tell your story
Adapting Creative
Maximising application and adaptation of rich media formats to deliver the full potential of meaningful and memorable content.