What we do

Redefining the meaning of 'partner'

Marketing, by its very nature, has always been dynamic. Marketing in today’s rapidly evolving online space / ecosystem / metaverse / world is doubly so. From effective social media advertising strategies to getting the basics of defining and communicating your brand successfully, the need for a partner with experience across both the digital and traditional marketing world is clear - and that’s where we come in.

From tech start-ups looking to bring their marketing function to a new level, to established brands looking for alternative viewpoints in how best to adapt to the new frontiers ahead, Otherhalf exists to support clients with their marketing effectiveness from idea conceptualisation to campaign completion.

In this ever-changing landscape there is no one size fits all solution, no predetermined ‘set menu’ to satisfy every need.  Today’s world is dynamic, personalised, responsive and customised.  Today’s solutions therefore must be the same.  Otherhalf is not just another consultancy, we are a dynamic marketing support system that believes your ‘other half’ should be your greatest supporter.

Loading
linkblock
maincolour-light
text-light
4
How we can help
A dynamic environment requires dynamic solutions
From concept to conversion, consultation to contribution, support delivered where and how it's needed most.
this is a link
C
Consulting
An experienced marketing partner
Bespoke solutions and support - from strategic thinking and planning to content ideation and analysis.
more...
A
End to End Advisory
A trusted second opinion
Communication facilitation, big decisions, soundboard for ideas - a partner in your corner to offer support.
more...
T
Training
Bespoke training, coaching, and workshops
Strategic approaches, deep dives into key techniques and areas, best practice application - from the thinking to the doing, the creating to the reviewing.
more...
D
Dynamic Team Expansion
Short-term project based support
Start-ups to product launches, campaign pushes to events - an extra pair of hands when you need them most.
more...
list1
grey-light
text-light
6
How we are different
Boutique, Unique
A dynamic and responsive suite of solutions delivered by a nimble team packed with experience.
A
A different kind of offering
A unique suite of services, from training and consultation to end to end advice and dynamic team / project expansion
C
Corporate performance, small business passion
Corporate meets small business in terms of our value system, approach to relationships and more
S
Self-serve is not self-support
Service offering that fills the gaps left by the self-serve model
W
The whole picture
Integrating social advertising and marketing into the wider marketing strategy and organisational value delivery
I
Integrating 'why' with 'how'
Bringing strategic marketing expertise and understanding to operations and decision making within the online ecosystem
B
Bridging the gap
Resources, ideas, and an extra pair of hands when you need it most
bridge-gap
sp1
maincolour-light
0
Find your fit
Before you can bridge the gap you first have to measure it
Otherhalf can help you better understand the areas where you may need assistance and look at ways to best help.
Get in touch
rack
grey-light
text-dark
8
Use case: an integrated approach to social media advertising
Marketing expertise applied to the social landscape - Facebook, Twitter, Instagram and beyond
B
The big picture
Business Goal Alignment
Identifying clear business goals that are at the core of your marketing efforts and aligning campaign objectives with the big picture.
N
No platform is an island
Marketing Strategy Considerations
Seeing this big picture through integration within the overall marketing strategy, to using measurement to understand the impact of your ads and closing the loop.
S
Stay true to 'you'
Brand Translation
From the content and language to tone of voice and communication - all elements tie back to how people will perceive the brand.
K
Keep in sync
Social Platforms & Your Website
From optimising the user journey and improving website conversion, to using meaningful data and analytics to build more valuable relationships with customers.
V
It takes a village
Considerations for the Organisation
Policies, guidelines, roles & responsibilities. From communication policies to brand guidelines, from internal resources to external support.
P
A bigger pond means bigger fish
Understanding the Competition
Staying ahead through understanding the landscape as well as the competition - from strategy and approach to audiences and content.
M
More than just pages and posts
Beyond Pages & Advertising
Leveraging platform-specific tools and opportunities to further support the marketing function.
C
Stay current in a changing environment
Learning to Learn
Building a cultural paradigm of change and adaptation within the organisation.