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- Both ends of the spectrum
- And all of the colours in between.
- Contact us...
Meet your biggest supporter
Hi, we are (your) Otherhalf
Big picture thinking meets attention to detail. Strategy meets implementation. Creative ideation meets data-driven insight. Marketing consultation, training and support across social media and the wider digital landscape delivered by a team that knows the value of getting it right and the cost of getting it wrong. Don't mind the gap - work with a partner in your corner to identify, measure and bridge it.
Who we are
Bringing the equation into balance
Otherhalf is perhaps best defined by the word ‘balance’. Our backgrounds find the common ground between international brands serving the globe to the local business serving the community. In terms of thinking, we look for the harmony between strategy and implementation, creativity and analysis, the big picture and the essential details.
What we do
Redefining the meaning of 'partner'
Marketing, by its very nature, has always been dynamic. Marketing in today’s rapidly changing online space / ecosystem / metaverse / world is doubly so. From effective social media advertising strategies to getting the basics of defining and communicating your brand successfully, the need for a partner with experience across both the digital and traditional marketing world is clear - and that’s where we come in.
Consulting
A partner with knowledge, experience and a fresh perspective
We deliver bespoke consulting solutions across both the online social advertising ecosystem and the wider marketing landscape. In fact, we find these two areas are best approached together; on one hand bringing ‘traditional’ marketing expertise and perspective into the social marketing consideration, while on the other, adapting real world ‘IRL’ marketing strategy and structures to meet the dynamic opportunities offered by the ever-changing sphere of online communities and communications.
End to End Advisory
Even seasoned champions have someone in their corner
Why? Because no matter how strong, capable or determined the individual is, the input of someone on the outside, with knowledge, experience (and a vested interest in their wellbeing) can help shed light on strategy, encourage when things are going well, and be a voice of reason when things need to change.
Training
When 'off the rack' won't do
If advertising in the online social sphere is dynamic, and the role of the marketer is dynamic, then naturally, training in this area must be dynamically structured and delivered in order to remain relevant, essential and of most value. We take a dynamic approach to training and, combined with in-depth understanding and experience across the digital marketing landscape, deliver bespoke knowledge solutions to our clients that focus on a wide range of values, objectives and outcomes.
Dynamic Team Expansion
An extra pair of hands when you need them most
From new product launches and big campaign pushes to promotions and events, sometimes an extra pair of hands goes a long way. Unlike outsourcing, which involves external dependency and little transference of knowledge and skill, dynamic team expansion offers a more integrated approach - enhancing communication, collaboration and value delivery.
